Meet our Founder

Lana is renowned as one of Australia and Dubai’s leading eyebrow specialist and qualified trainer.

With over ten years’ experience in the field and more than 500 students, Lana has travelled internationally to service high profile clients and teach her skills to leading eyebrow professionals all over the globe. Lana is dedicating her career to the art and geometrics of eyebrow shaping.

What started as a simple interest to shape the perfect brow from her home led her to open her first studio in 2014. Since venturing into business, Lana has added her signature touch to the brow industry. She is an educational asset to many aspiring eyebrow artists who graduate from her very own Browcademy. Many who have moved on to become very successful in the field.

In addition to her growing salon and Browcademy success, Lana has also launched a line of professional products and tools known as IBROU. A luxe collection comprising eyebrow retail products, including eyebrow pencils, tweezers and more.

“Microblading is where brows meet art. My clients are my canvas – and with the brush in my hand, I paint. I caress their brows with strokes that add dimension to their face. For me, this transcends far beyond momentary trends and fleeting brow shapes.”

Lana Tarek, Founder & CEO

Our Values

  • Expertise

    Our team is guided by one of Sydney’s leading brow specialists. This means the advanced knowledge and skills being nurtured in our environment has created a standard where quality is expected. We believe the mentorship, being up to date with industry trends and new technologies, sets us apart from other brow specialists. We have the knowledge and skillset to ensure consumer satisfaction.

  • Customer Experience

    Our mission at Lana Tarek Brows is to ensure every consumer’s interaction with our brand is met with excellence – upon entry to exit. We want our client’s holistic perception of us to resonate with our values of customer experience. For us, this means creating customer experiences that form long-lasting relationships.

  • Professionalism

    At Lana Tarek Brows, we demonstrate a high degree of professionalism for all services provided. Aligned with our ethos, we want to ensure our services embody honesty and integrity. From initial consultations to mapping treatments, followed by providing our services, our team demonstrates a high level of expertise and professionalism.

  • Inclusivity

    Our creative space is where we celebrate the art of being, where everybody is accepted for who they are. For our team, this means appreciating the skills and expertise they offer and allowing them to take charge of their field of knowledge. For our clients, this means tailoring our services to a bespoke approach. We only recognize humans, as humans – we do not create labels. We have created a safe space where humans and art are appreciated.

  • Quality

    We take quality service with a significant amount of gravity. We pride ourselves on providing a signature standard for brow and beauty services, where consumers get what they pay for. From eyebrow waxing to cosmetic tattoo procedures, appropriate measures are always taken to ensure customer satisfaction. Each specialist at Lana Tarek Brows offers a unique skill, where they devote time and effort to ensure quality meets our client’s brow experience.